Most of the work is under NDA, so results are shown as impact themes rather than named case studies. Named references are available on a call.
Four patterns that repeat across engagements. Each one is a real client, anonymised.
From a CRM platform that served no department well, to an architecture that separated requirements by functional area and provided back a consolidated source of truth from lead to project fulfillment.
Single source of truth
Transitioned from a territory-based model to enterprise named accounts, dramatically increasing repeat buying potential and aligning sales to a business plan that forecast growing project size over time.
Repeat buying potential
Pipeline targets that accurately accounted for the time to create pipeline, average project size and close date produced a credible commercial plan that integrated the activities of Sales and Marketing.
Sales and marketing integrated
Forecast accuracy is the single most effective proof point for whether a commercial system is healthy. Data, system and narrative were in place before the round opened, and the raise closed on the numbers, not the pitch.
Round closed on the numbers“Alan does not hand you a playbook from the sidelines. He builds the system, stays close to the work, and leaves when the engine runs without him.”
A 30-minute conversation about where your revenue engine stands and what it would take to make the next forecast one your board does not discount.
