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alan@revenuefoundry.com
Truckee, California

Services

Senior operating leadership,
not a playbook from the sidelines.

Advisory, fractional CRO, or a full transformation. The scope changes; the standard does not.

How we work

Business-plan level.
Hands on the work.

Revenue Foundry is not a sales and marketing shop. The work starts at the business plan, connects commercial strategy to what the board needs to see, and stays close to execution until the engine runs without us.

Typical clients are seed to Series B and beyond, technically deep, selling into enterprise, infrastructure, energy, climate or industrial markets, and past the point where founder-led selling still scales.

Services

Three ways to engage.

01

Advisory

Scope-based coaching and expertise.

A defined mandate for founders and revenue leaders who own the work and want a senior operator alongside them.

02

Fractional CRO

Functional ownership.

Revenue Foundry owns the commercial function, from the business plan to the forecast, until the engine runs without us.

03

Transformation

Investor or private equity driven change to business fundamentals.

A term-level engagement, often involving multiple Revenue Foundry resources.

What you should see

Different ways in.
The same outcomes.

Whether the engagement is advisory, a fractional CRO or a transformation, this is what the work is measured against.

Ways inAdvisoryFractional CROTransformation
01

A sales plan correlated to the business plan

Targets, territories and capacity that add up to the plan the board approved.

02

A sales process that produces results and actionable data

Leadership sees what is happening and why, not just what closed.

03

Higher forecast accuracy

The single best proof point that the commercial system is healthy.

04

Clear marketing ROI metrics

Demand generation measured against pipeline and revenue, not activity.

05

A stronger board and investor narrative

Numbers first, so investors stop discounting the story.

06

Account executives matched to the customers they call on

Hiring and coverage profiles built around who actually buys.

07

Channel and sales strategy fit for your stage

A go-to-market that matches the current maturity of the business, not the one in the deck.

How an engagement runs

Most engagements begin
with an assessment.

Week 0

A 30-minute call. If the fit is wrong, we say so.

Weeks 1 to 4

A fixed-scope assessment. A diagnosis the board can read and the three things that matter first.

From week 5

Fractional or advisory engagement scoped to the diagnosis. Monthly, with a defined handover.

Some clients are ready to go straight into a fractional or defined operating mandate. That works too.

An empty boardroom with floor-to-ceiling windows over a city
Ready when you are

Altitude changes
everything.

A 30-minute conversation about where your revenue engine stands and what it would take to make the next forecast one your board does not discount.